The aim of the campaign was to raise awareness of Givenchy Very Irresistible for Men and encourage trial before Christmas, a key period for the fragrance industry.
Solution
The Luxury Gifts issue of Style in November offered an ideal platform for a Givenchy double page spread whilst a 'tipped-on' sachet of the fragrance gave readers an opportunity to sample the product.
Results
Awareness of the Givenchy creative was noticeably high and fragrance samples were welcomed by readers.
