Mercedes wanted to ensure that the E Class Sport remained front of mind with their core audience during the summer of 2005.
Solution
Times Media created a campaign that offered an exciting and unusual way of communicating with potential E Class users through their media and language of choice. Mercedes sponsored a creative and popular online Ashes scoreboard and the in paper coverage of the series.
Results
Times Media's exceptional coverage of the event delivered sustained exposure for Mercedes E-Class sport, culminating in additional advertising in a commemorative Coming Home winner's supplement.
