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 Twinings
 
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Objective
 
Twinings wanted to break from tradition and launch a new 'Everyday Tea' under their established brand.
 
Solution
 
The Sunday Times Magazine's created an innovative and creative 'Tip on' solution for Twinings' break from tradition.
 
Results
 

The Sunday Times Magazine enabled Twinings to get their new tea bag flavour into the minds and hands of readers.
       
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