The campaign was designed to enhance the perception of Xerox through a business focused campaign highlighting the benefits Xerox Colour can have to your business.
Solution
Xerox ran a strip ad at the bottom of Business, taking ownership of the opening DPS of this revered section. The creative drove readers to the share price pages, where Xerox had the first ever water mark in The Times' history.
Results
Overall the campaign delivered standout, resonated with our readers and communicated the core message.
